// brand · name lab

Will the name survive being said out loud?

Type a brand name. You get a 0-100 score, the radio test, spelling traps, syllable rhythm, live domain checks across five TLDs, wordmark previews in four type directions, a monogram, and a set of generated alternatives. Every check is an algorithm you can argue with. Nothing is stored, no AI involved.

try: lumora brightpath zylq vishkul

$The four dials

Each scored 0-100. The overall score is their weighted blend: saying it (35%), spelling it (25%), remembering it (25%), typing it (15%).

$The checks

The specific traps. Pass, warning, or fail, with the reason spelled out.

$Domains, checked live

Queried against public DNS the moment you scored. "No records" usually means available, but registrars are the final word: a name can be registered and parked with no DNS.

Checks run over DNS-over-HTTPS to Google public DNS. Your name is sent to that DNS resolver and nowhere else; this site keeps nothing.

$How it wears

The same name in four type directions, plus the monogram at avatar sizes. If it looks wrong here, it will look wrong on the invoice.

$Alternatives, generated

Deterministic mutations of your name: suffix builds, blends, and trims. Click any to score it.

Build the whole brand from this name → Naming a real business? That's the day job

Frequently asked questions

What does Name Lab do?

Type a brand name and get a 0 to 100 score with syllable and spelling analysis, the radio test, live domain availability across five TLDs, and wordmark and monogram previews.

Is it free and private?

Yes. It is free, needs no signup, and runs in your browser; the domain lookups are the only external checks.

What makes a strong brand name here?

The score rewards names that are easy to say, easy to spell after hearing once (the radio test), and short, with an available domain.

Part of vishkul/tools · Brand Suite, deterministic, no AI, nothing stored
Built by Vishesh Kulshrestha · vishkul.com