I build things people use, and make things people watch.

NeuroMind is a fictional neural-implant brand I built a satirical campaign around. I created the brand identity, wrote the positioning, and produced the ad creative: scripting, storyboarding, acting in, shooting, and editing every piece. The campaign has a real point of view. It sells a brain chip while quietly arguing you don't need one. I also made an AI-deepfaked product-review video in the style of a well-known tech reviewer, doing the voice and face work myself.

The film at the top of the page is the centerpiece. Below is the brand world: the Instagram identity and campaign art, all designed for this project.

NeuroMind brand world. Instagram identity, campaign art, and product visuals, designed for the project

I joined Optimus with a marketing and content background. I had never written code, never opened VS Code, never touched an API. The brief was one line: build something useful with AI. Eight working days later I had shipped SRE Agent, an autonomous incident-response system that watches JIRA for critical tickets, pulls logs from Azure, runs a structured Claude diagnosis, and posts a full root-cause analysis back to the ticket in under 60 seconds.

I didn't write the Python by hand. I directed AI tools to build it, which is the actual point. The skill here is turning a vague problem into a working system by thinking clearly and directing AI precisely, then having the judgment to catch it when the output was wrong.

System architecture. JIRA detection, log aggregation, Claude diagnosis, decision gate, database

I documented the whole thing: a write-up on how a non-engineer ships a system like this with AI, the final presentation, and the full system design.

AI is changing how customers find brands and how copy gets judged, so instead of writing about that shift I built tools for it and shipped them on my own infrastructure. Two kinds live here, all free, no signup. This is the part of "marketer who builds" you can actually click.

Over ~135 hours at OiMedia, a retail-tech SaaS company, I did the go-to-market work the marketing function actually runs on. I built an Ideal Customer Profile framework combining firmographic, operational, and psychographic segmentation; produced TAM market sizing; contributed to a Salesforce AppExchange listing; ran field research with independent retailers across Bengaluru; and authored a set of white papers on retail compliance and OOH media.

I also designed ComplAI, a mobile-first field-audit product, in Figma, mapping the full photo-capture, checklist, and auto-report workflow for on-site auditors.

ComplAI, mobile-first audit flows in Figma

White papers authored on retail compliance & OOH media

I grew a gaming YouTube channel to ~10,000 subscribers and 851,000+ views as a teenager, learning audience retention, SEO, packaging, and consistency by doing it. The channel earned real revenue and attracted paying sponsors. I negotiated and integrated the brand deals myself, and my sponsored segments held retention at or above the channel average.

Channel analytics: views, watch time, revenue

Audience retention across a sponsored video

Per-video performance in YouTube Studio: 15.3K views and 1.1K watch-hours on a single upload