15 questions people ask AI before choosing a dietitian, and what answers them
I took the real questions people ask AI before choosing a dietitian and checked them against 16 real homepages.
More people now open ChatGPT, Perplexity, or Google's AI overview before they ever open a dietitian's website. They ask what a session costs, whether they can do it online, and whether this particular dietitian actually handles their problem, not "healthy eating" in general but PCOS, thyroid, or a diabetes diagnosis a doctor just gave them. If the AI cannot find a plain answer on the clinic's own page, it guesses, stays vague, or quietly recommends someone else who wrote the answer down.
I took the same 16 dietitian and nutrition clinic homepages I scanned for my recent AI readability study and ran them against 15 of the questions people actually type into an AI before booking. For each one I checked whether the fact existed on the page in a form an AI could lift and quote directly, not implied, not buried in a testimonial, a plain sentence a crawler could parse. Dietitians already scored the highest of any vertical I have scanned, so this is not about basic AI readability. Most of these sites clear that bar easily. It is about the last gap: whether the specific answers a patient needs are written down at all.
The 15 questions, and the fix for each
State the exact consultation fee and package price in plain text on the homepage, not behind a contact form.
A fee hidden behind a form is a fee no AI will ever quote.
Say in plain text whether video consultations are available and roughly how they work.
If an AI cannot confirm online works, it recommends the clinic that says so.
State typical timeframes and realistic outcomes in a plain sentence, not just a before and after photo.
A number an AI can read beats a photo it cannot.
List PCOS by name as a condition the clinic treats, not folded into "hormonal issues."
An AI matches the exact word a patient typed, not a synonym for it.
Name thyroid focused nutrition as a service in the homepage text, not only in a blog post.
If thyroid never appears as text, the clinic is invisible to that search.
List diabetes and cholesterol management explicitly among the conditions treated on the homepage.
Two extra words on a page can be the difference between being recommended and being skipped.
State plainly that plans are vegetarian friendly and built around Indian meals, not adapted from a Western template.
Writing "Indian diet" in plain text answers the question before it is asked.
Describe in a sentence how the plan is built for each client, intake, tracking, adjustments, not a template.
Personalized as decoration on a homepage does not count as personalized as fact.
Print the dietitian's registration and credentials as text on the page, not only on a framed certificate photo.
A credential locked inside a photo might as well not exist to an AI.
List the program length and what is included, sessions, materials, follow ups, as a short plain text breakdown.
Writing out what is included removes the need to ask a human at all.
State whether follow ups are part of the program and roughly how many.
Ongoing support only counts if it is written down somewhere a machine can find it.
State the trial or refund policy plainly, even if the honest answer is no refunds but a free first call.
An unstated policy reads to an AI as a nonexistent one.
Name pregnancy nutrition and child nutrition as services on the homepage if the clinic actually offers them.
A parent typing "child nutritionist" needs the word child on the page, not implied by "family care."
State clearly whether the clinic supports sports nutrition or muscle gain goals, not just weight loss.
Athletes ask a narrower question, and only a narrow answer wins it.
State whether the clinic reviews lab reports or coordinates with the client's doctor as part of the process.
For a medically cautious patient, this one line can decide the booking.
What I found scanning 16 dietitian sites
Scanning the same 16 sites gave a median score of 91.5 out of 100 (mean 89.5, range 63 to 100, one site a perfect 100). It is the strongest vertical I have measured so far. Structured data is close to universal here: 15 of the 16 sites carry JSON-LD, and the one site without it scored 63, the lowest in the group.
The gap is FAQ schema. Only 3 of the 16 sites have it. That matters because FAQ schema is exactly the format that lets an AI answer the 15 questions above directly, in the dietitian's own words, instead of paraphrasing or skipping the site altogether. The content mostly exists already: all 16 sites are readable and accessible to AI crawlers. It is the machine readable question and answer layer that is mostly missing.
The pattern under all 15
The dietitians who answer these questions well do it in plain, boring text on the homepage. The fee is a number, not "contact us for pricing." The online option is a sentence, not a guess from a booking widget. The conditions treated are named, PCOS, thyroid, diabetes, not summarized as "holistic wellness." None of this requires new content, just stating what is already true.
The ones who miss it usually have the same answer, just in the wrong place: a fee mentioned only in an Instagram caption, a credential visible only in a certificate photo, a "personalized plan" claim backed up only by a testimonial screenshot. That works fine for a person willing to scroll and DM. It does not work for an AI, which cannot open Instagram, cannot wait for a reply, and cannot read text baked into an image.
Frequently asked questions
What is the AI readability score for dietitian and nutrition clinic websites?
I scanned 16 real Indian dietitian and nutrition clinic homepages and found a median score of 91.5 out of 100, with a mean of 89.5, a range of 63 to 100, and one site scoring a perfect 100. It is the strongest vertical I have measured so far.
Do dietitian websites have structured data?
Yes, almost all of them. 15 of the 16 sites I scanned have JSON-LD structured data. The one site without it scored 63, the lowest score in the group.
What is the biggest gap stopping AI from answering questions about a dietitian directly?
FAQ schema. Only 3 of the 16 sites I scanned have it. All 16 are readable and accessible to AI crawlers, so the content mostly exists, it is just not marked up as question and answer pairs an AI can lift directly.
What should a dietitian's website say in plain text to be found by AI assistants?
The consultation fee, whether video consultations are offered, the specific conditions treated such as PCOS, thyroid, or diabetes, whether the plan is vegetarian and customized, and the dietitian's registration and qualifications. State each one as a plain sentence on the homepage, not inside an image, a PDF, or an Instagram post.